Gloucester Gift Card launches in time for Christmas and Small Business Saturday

Shopping local makes you feel good. You are part of a community. You get to know the local business owners, find out about their suppliers (who are often local too) and support the place where you have chosen to live.
To be able to gift someone this feel good factor is now also an option. The Gloucester Gift Card allows you to give someone the gift of exploring their local place. To eat out, shop, have a cocktail, treat themselves to some pampering or a new outfit. Using the existing Mastercard network to create a ‘Gloucester currency’ in the form of a local gift card programme.

Gloucester is the latest city to work with gift card developer, Miconex. Marketing Gloucester with support from Gloucester Business Improvement District, have been working to identify businesses to join the Gloucester Gift Card programme with many retailers, restaurants, leisure venues and public transport participating.

Programmes like the Gloucester Gift Card are helping to support local high streets by ensuring that money stays within the local economy. Since Miconex launched the gift card programme it has helped to keep over £1 million pounds within local high streets, allowing local businesses of all types and sizes to benefit from gift card sales. People who redeem gift cards on average spend 40% more than the value received. That increased spend is hugely beneficial to local businesses. There are currently over 6,000 businesses that accept a Town and City Gift Card.

Since 2015 when Miconex launched the first Town and City gift card in Perth over 30 destinations have joined the gift card family, from an Island community and market towns to some of the largest UK cities. 2018 saw 10 live programmes and 2019 will finish with over 40 gift card programmes.

The Gloucester Gift Card is available now www.gloucestergiftcard.co.uk, just in time for Christmas! It can be spent at the following businesses:

Entertainment & Leisure

Museum of Gloucester
Gloucester Guildhall
GL1 Leisure Centre

Travel 

Stagecoach West

Emily Knight from Gloucester BID, said: “It’s incredibly exciting to be working with Miconex to bring their award-winning gift card programme to Gloucester. It will give consumers the opportunity to discover local businesses. In turn, retailers will have the opportunity to build a loyal customer base alongside the Mi-Rewards programme.”

For more information and to purchase a Gloucester Gift Card, please visit the website www.gloucestergiftcard.co.uk

The Gloucester Gift Card can also help to support local businesses in other ways. They can be used as employee rewards and incentives, social prescribing or even as competition prizes. If your business would like to join the scheme contact