TANK becomes Guilt Trip Gloucester

Gloucester Brewery’s iconic TANK venue has undergone a vibrant rebranding to become Guilt Trip Gloucester.

This dynamic collaboration will see a strategic segmentation of offerings to cater to diverse demographics. Guilt Trip will be the go-to spot for daytime indulgences, featuring its signature blend of coffee, a tantalizing array of locally made doughnuts (including five vegan options), brownies, sausage rolls, and toasties. As the sun sets, Tank transforms into a lively evening venue (Thursday to Sunday) with a focus on local craft beer, cocktails, and a delectable food menu.

Gloucester Brewery will focus on its Warehouse 4 venue a short walk from Tank with its vibrant range of live entertainment including comedy nights, drag bingo live music every Friday and Saturday.  Additionally, popular events from Tank Monday Quiz and Wednesday Acoustic will find a new home at Warehouse 4, seamlessly continuing their legacy.

Guilt Trip, established in 2020 with locations in Worcester, Broadway, and Cheltenham, proudly adds Gloucester as its fourth venue and flagship location. Oli Monks, Director of Guilt Trip, expresses his enthusiasm,*”We are incredibly excited about bringing the Guilt Trip experience to Gloucester. This partnership allows us to expand our unique offerings and create a welcoming space for all ages.”

Geoff Smith, Managing Director of Gloucester Brewery Ltd, adds, “The collaboration with Guilt Trip marks a new chapter for Tank and Gloucester Brewery. We see this as an opportunity for synergy, and we’re eager to continue providing a dynamic and enjoyable environment for our patrons.”

Both organisations express excitement for the bright future that lies ahead and anticipate increased collaboration between Gloucester Brewery and Guilt Trip with more venues and events such as the Easter Beer and Music Festival to be announced.

For customers who enjoy membership of Gloucester Brewery, students, Blue Light Services, Armed Forces and Veterans along with registered local business partners existing benefits apply across both Gloucester Brewery and Guilt Trip Gloucester.

Gloucester News Centre – http://gloucesternewscentre.co.uk