AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Gloucester Gift Card – Where to spend it Wednesday!
We have two more businesses now accepting the Gloucester Gift Card! Brewhouse & Kitchen - Gloucester Quays Coffee#1 - Northgate Street These are wonderful additions to our local gift card programme, which now brings the total to a whopping 79 businesses to choose...
Discover the monastic heritage of Gloucester Cathedral this summer!
Throughout August, a packed programme of activities will offer visitors of all ages the chance to learn more about this remarkable place Gloucester Cathedral is delighted to launch a brand-new, family-friendly Summer Challenge that will run between Friday 4 August and...
Independents Week – Spotlight – MIJU Wools
MIJU Wools, Cathedral Quarter, College StreetWe supply everything you need for knitting and crochet projects including beautiful yarns ,patterns,needles and hooks . We run lots of sociable knitting and crochet groups. We are friendly and approachable and will do our...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
