AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
New appointment at Gloucester BID
We are pleased to welcome Claire Knight as the new Marketing and Business Engagement Lead for Gloucester BID. Claire is a chartered marketer and brings with her 20 years' of marketing communications, event organising and social media management experience. "I'm...
Thought-provoking anti-violence monument to visit Gloucester in new year
A thought-provoking monument which aims to inspire social change will visit Gloucester Cathedral next February, as part of the UK Tour and Programme. The National Monument for Serious Violence and Aggression, the Knife Angel, is being supported by county wide...
Calling Indie Business – Let’s Celebrate UK Indie Day 2022!
The first weekend of July sees the return of UK Indie Day, 2nd-3rd July. If you're an indie business in Gloucester - please fill in the form and we'll create a celebration page! For more information on how retailers and shoppers can get involved, please follow this...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
