AREA MARKETING & PROMOTION

AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.

MARKETING & PROMOTION

As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.

Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.

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PROMOTIONAL MATERIALS

The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.

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SOCIAL MEDIA & ONLINE

A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.

UPDATES

SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION

Instant Local Gifting is Here

Apr 26, 2022 | BID, Business, Business Support, Marketing & Promotion | 0 Comments

Now, as well as a physical gift card, friends, family and employers can instantly send a local gift card to a mobile phone. Digital, last-minute gifting is massively popular due to the fast-paced world we live in and you can now lock this money in Gloucester . The...

Business in Focus – Hooker and Eight

Apr 7, 2022 | BID, Business in Focus, Marketing & Promotion, News | 0 Comments

If you fancy a visit to one of Gloucester’s hidden gems, try Hooker and Eight – the city’s only independent sit-down pizza joint. Owners Dan and Balz opened Hooker and Eight on Westgate Street in 2019. Since then, it’s been rated ‘Excellent’ on TripAdvisor where...