AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Quarterly Gloucester BID Update
Safety and Security: Over the last 3 months the City Protection Officers, who are funded in partnership with Gloucester City Council and the Gloucestershire Police and Crime Commissioner have: Responded to over 2000 call outs from businesses Responded to 900 Welfare...
Gloucester Gift Card: Corporate Rewards & Incentives
Give your staff the gift of local choice and support local businesses at the same time. The Gloucester gift card makes the perfect staff reward or incentive. Your employees will be able to choose from local independent businesses, big brands, cafes, restaurants,...
Employee rewards that benefit local communities
Could your employee reward and incentive strategies be better suited to the needs of your staff, whilst benefiting the local community? Recent surveys suggest that 81% of employees find their company’s benefits scheme doesn’t fit their post-pandemic lifestyle. People...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
