AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Gloucester Gift Card Update
Over the last 10 months the number of businesses that accept the Gloucester Gift Card has doubled and there are now nearly 60 businesses involved. Along with the number of businesses increasing, there has been a huge jump in sales of the gift card too, with over £2000...
Calling City Centre Retailers: Visit Gloucester
Visit Gloucester are excited to announce their Summer Campaign, My Gloucester Passport, all the details of the campaign can be found in the attached sponsorship pack. Gloucester Summer Passport Sponsorship Pack Participants will receive a passport, this a loyalty...
Celebrating UK Indie Day!
Centuries have passed since Napoléon Bonaparte branded Britain ‘a nation of shopkeepers’, yet the term – originally intended as an insult, revealed a truth that continues to be a source of national pride - small businesses form the backbone to our economy. As the...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
