AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
21 exciting things to look forward to in Gloucester in 2021
Some incredibly exciting things are happening in Gloucester in 2021 – from £100-million pound development projects and cool, new foodie destinations to some of the most popular events returning to the city. And we can’t wait… With big development projects, pubs...
BID Levy Reminder from Gloucester City Council
For the attention of business owners who have an outstanding BID levy invoice. You will be receiving a reminder from Gloucester City Council in the post - there should have been a letter from Gloucester BID alongside that reminder, but GCC decided not to include it....
All Hands To The Pump –
A partnership of organisations including the Institute of Licensing, Best Bar None, Pubwatch, Purple Flag and others have worked together on an initiative to offer free training, webinars and resources to the licensed trade. The website is www.allhandstothepump.com....
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
