AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Vital government support welcomed by Gloucester charity
Gloucester’s’ flagship community leisure facilities, have received much-needed Government funds to support the recovery from the impact of Covid-19. Aspire Sports and Cultural Trust, the charity that runs the leisure facilities, has worked closely with Gloucester City...
McFly to perform in Gloucester this summer
Chart-topping band McFly will perform in Gloucester this summer. They will play at Gloucester Park on Friday 23rd July as part of an exclusive tour across the UK. Capital FM Breakfast Show DJ Roman Kemp will be the support act. Promoters M&B said: “With live...
Mi Rewards Gloucester On Boarding
Mi Rewards Gloucester is a place-centered rewards programme The programme automatically stimulates more spending - the more the customer spends, the greater the value of reward. And, as participation grows, the programme automatically generates more and more useful...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
