AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Independents Week – Spotlight – Kara Hair and Beauty
Southgate Street. Kara Hair & Beauty is proud to support Independents week in Gloucester. As one of the oldest businesses in the city, first opening in 1967. We are proud to invest in apprentices, being one of the few remaining salons to do so. We currently have 7...
Independents Week – Blog – FSB
Sam Holliday, FSB Development Manager, Gloucestershire, Bristol, Bath & South Gloucestershire Gloucester is, proudly, a city of small, independent businesses. In 2023 over 85 per cent of all the city’s businesses were either run by sole traders or had less than...
Amazing offers are awaiting visitors to Gloucester city centre to celebrate Independents Week from July 1-7.
Come and discover your local independent businesses this Independents Week 1-7 July. Local businesses need your support more than ever and are pulling out all the stops to show you the wonderful array of products, services and experiences they offer while doing their...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
