AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Independents Week – Spotlight – Cafe Rene
Cafe Rene, Marylone, Southgate Street, Cafe Rene is a corner stone of the Gloucester Food and Drink Scene. We pride ourselves on our commitment to supporting local music! We have a diverse menu full of home made dishes, all freshly prepared. Our drinks range is wide,...
Nominations are now open for the 2024 Believe in Gloucester Awards
Calling all customers, eventgoers and charity supporters – Gloucester needs you! Nominations are now open for the Believe in Gloucester Awards 2024 with categories honouring a range of different businesses, community projects and dedicated individuals. The awards are...
Mi Rewards Gloucester – Launch of Version 2.0
The launch of Mi Rewards Gloucester Version 2.0 is coming soon. This new upgrade has revealed an exciting feature, where users can redeem their earned points for exclusive local offers. We are calling out to local businesses to be part of this. It will encourage new...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
