AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
Shop Gloucester and Immerse Yourself in the Festive Feels this Christmas!
With less than four weeks to go until the BIG day, Gloucester BID asks the community to consider supporting local businesses in Gloucester this December. From hampers, jewellery and jumpers, to best sellers, crystals and gig tickets, Gloucester has a rich offering of...
Things we love most about Christmas revealed as new ‘Win Your Dream Christmas’ competition launches in Gloucester!
The Win Your Dream Christmas competition gives people the chance to win a £1,000 Gloucester Gift Card. New research shows that our favourite thing about Christmas is the festive atmosphere with 40% of people saying it’s what they love most about the festive season....
Win 4 Tickets for Luxmoralis
What a fantastic opportunity for Mi Rewards users! There are four tickets, kindly donated by Gloucester Cathedral, for one lucky winner to win! These tickets will let you experience the most breathtaking light and music event in Gloucester Cathedral this October....
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
