Visit Gloucester are excited to announce their Summer Campaign, My Gloucester Passport, all the details of the campaign can be found in the attached sponsorship pack. Gloucester Summer Passport Sponsorship Pack
Participants will receive a passport, this a loyalty style card on a branded lanyard which each participant will collect to take part, they will then need to visit at least 8 businesses or attractions throughout the City to collect a sticker for their card. Once they have collected 8 stickers, they can then take their completed card to an agreed location, where they will receive a branded, recycled water bottle. They will also then be entered into a Grand Prize Draw.
The aim of this campaign is to encourage repeat visits to the City for both residents and tourists, or visits to multiple locations throughout the City for single day visitors. Initially we will be producing 1000 passports for participation.
The impact of this campaign will be as follows:
• Provides Digital and Social Campaign content for the summer.
• Encourages repeat visitors.
• Encourages visitors to spread and spend throughout the City.
• Lanyards will be worn, creating walking adverts and conversation starters, word of mouth campaign promotion.
• Water bottles will also be visual adverts when in use at school, sports events etc.
Visit Gloucester are looking for 20 businesses, venues or attractions to sign up to this and be a part of the campaign as sticker destinations. As a sponsor, your logo or choice of image will be made into a sticker, and we will have a 1000 of these produced and delivered to you.
The Sponsorship Fee to be a Sticker destination is £75. Being a sponsor will drive visitors to you, raising both awareness and spend in the city over the 6 weeks. These will be allocated on a first come first served basis. This is a sneak preview of the passport:
Any money left over from the sponsorship of the campaign is reinvested into further marketing of all of our businesses and attractions to increase visitors to the City.
Please respond to Visit Gloucester by 5pm on Wednesday 14th July at the latest.
