Mother’s Day takes place on Sunday 30th March, and we’re encouraging everyone to ‘shop local’ to help boost Gloucester’s economy.
A strong ‘support local’ message is being issued ahead of Mother’s Day on behalf of Gloucester businesses.
The backers of the Gloucester Gift Card say that Mother’s Day is a key trading period for businesses with Mintel suggesting that an estimated £1.6 billion was spent on the occasion in 2024 in the UK, an increase of 4.4% on 2023. 6 in 10 consumers made purchases for Mother’s Day in 2024, according to the data.
Gift cards were a popular Mother’s Day reward in 2024, with Gift Card & Voucher Association (GCVA) data suggesting that 10% of people purchased a gift card for the occasion.
Claire Knight, Marketing & Business Engagement Lead from Gloucester Business Improvement District (BID), said it’s vital to keep Mother’s Day spend local: “The first few months of the year can be the quietest for businesses. It’s vital that we capture Mother’s Day spending for the benefit of our city centre, so we can ensure businesses not only stay open but thrive. Thriving businesses are those that continue to invest in their community. Continuing to employ local people and continuing to innovate and create.
“Our local gift card is ideal for Mother’s Day as it can be spent with over 170 local shops, restaurants, cafes, salons and attractions, giving mums unbeatable local choice and locking spend into Gloucester. It’s a way to support local and spoil mum at the same time.”
The Gloucester Gift Card is part of the award-winning Town & City Gift Card concept from Miconex, active across the UK.
Colin Munro, Managing Director of Miconex, says “In our 2024 research, 82% of consumers said supporting local businesses has become more important to them over the past 12 months. Purchasing your local gift card is a way for you, and the recipient, to support where you live in a tangible way. 42% of people will spend their card within 3 months and 33% within 3- 6 months, and 86% spend more than the gift card value on redemption. The Gloucester Gift Card is a gift that will keep on giving to the local economy for months to come.”
The Gloucester Gift Card can be purchased online and in person from Gloucester Quays and GL1.
