AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGEÂ TO FIND OUT MORE INFORMATION
GLOUCESTER SAYS ‘CHEERS’ TO THE 2024 BIG PUB PUSH
Gloucester’s Big Pub Push is back, bigger and better, to celebrate the city’s rich and varied venues. Pubs are so much more than simply a place to drink, and the Big Pub Push - returning after a successful introduction in 2023 - seeks to shine a spotlight on our...
Lions at Large Trail
We are delighted to be supporting Lions at Large, a spectacular public art event taking place from July – September 2025. Over 30 large Lion sculptures will be designed and painted by local artists; celebrating Gloucestershire’s rich history, culture and diversity....
Second Hand Summer Challenge Brings Bargain Hunters to City Centre
This week sees the start of a six-week Second Hand Summer Challenge in the city of Gloucester! Everyone loves a bargain and this summer there’s more reason than ever to hunt some out in Gloucester’s own treasure trove of charity shops. Pre-loved clothes, brilliantly...
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
