AREA MARKETING & PROMOTION
AS BUSINESS OWNERS & MANAGERS, WE WANT LOCALS AND VISITORS TO HAVE A PERCEPTION OF GLOUCESTER AS A CITY ON THE UP.
MARKETING & PROMOTION
As business owners and managers, we want locals and visitors to have a perception of Gloucester as a city on the up, and a place where they want to do business, shop, visit, study and invest.
Gloucester BID board plan to build a platform to promote activities across the whole city centre, using traditional, outdoor, digital, print, broadcast and social media, this will include promoting events, the leisure and evening economy and assisting in raising the profile of large projects that benefit the wider business community, locally and nationally.
PROMOTIONAL MATERIALS
The BID will adopt an integrated marketing strategy, developing copy and material in newspaper advertising, billboards, radio, leaflets, annual reports, newsletters and through our website as appropriate. The BID will look to promote a wide range of sectors, including professional services, restaurants and bars and independent retailers.
SOCIAL MEDIA & ONLINE
A website and social media accounts are established for Gloucester BID and are successful at attracting visitors. It is intended to continue to develop these, and utilise other social media accounts focused on the city to help promote the BID area.
UPDATES
SEE OUR LATEST NEWS FEED DIRECTLY ON EACH FEATURED PAGE OR GO TO OUR NEWS PAGE TO FIND OUT MORE INFORMATION
Gloucester Shanty Festival Returns in 2027 as Part of Gloucester Docks’ Bicentenary Celebrations
The much-loved Gloucester Shanty Festival will return in 2027 as part of a spectacular programme of events celebrating the 200th anniversary of the completion of Gloucester Docks and the Gloucester & Sharpness Canal. Taking place as part of a season of...
Guest Blog: Rafferty’s Take on Independent Businesses.
With the familiar tendency to gravitate towards big brands and corporations, shopping in Gloucester can offer a straightforward and comfortable way of purchasing what you need from the brands you know. Big companies play a crucial role in our high-streets ecosystem,...
Guest Blog: Rafferty’s Take on the Welcome to Gloucester Ambassadors
A city with a history that cannot be understated, Gloucester has a culture steeped in the relics and stories of the past that must continue to be showcased. This is where the new Gloucester Ambassadors initiative is crucial in retaining the cultural core of our city....
HAVE SOMETHING TO OFFER?
If you'd like to offer your products or services as a benefit to BID members, please submit details so we can put to the Board.
View & Download Business Plan below.
